Gendered language in design.

Expanding our vocabulary beyond the binary.

During a recent freelancing gig for a branding project, I was in a feedback session for some of the concepts I had been working on. The creative director referred to one of my concepts as ‘too masculine’. It bothered me. Maybe it’s because of how I identify, as a queer, cis-woman. Maybe it’s because there’s a part of me that’s still not amazing at taking on feedback. Or, perhaps, it’s because using the word ‘masculine’ to describe a logo that was essentially a retro-looking-boxy-arrow-thing felt tired.

I am a Sydney based designer of brands, websites, print bits and digital bits. Writer of headlines, panels and interviews. More at